Audiences and The Woman in Black

The primary audience for this film was probably Harry Potter and Daniel Radcliffe fans. He appeared on every poster, and he was the focus of every single advert. It also appeals to an audience who are looking to be scared suddenly by jumpy scenes, these are paranormal horror fans. Another secondary audience would be those who have read the book or seen the theatre play.

A huge selling point for The Woman in Black is the actors they used. A lot of their box office sales would have come through Daniel Radcliffe, because of his fame generated from Harry Potter. The sub-genres of this film are a mix between Psychological and Thriller which is known not to be the scariest of horrors although having a few jumpy parts. This appeals once again to a younger Daniel Radcliffe fan-base. Marketing of the film was found everywhere before the release of the film. These included; trailers, posters, merchandise, TV ad's, newspaper ad's, blogs, websites and interviews.






With the mass budget The Woman in Black had I felt they put it to the best of its ability to ensure there target audiences were being reached with this film. However I feel the constant exploitation of Daniel Radcliffe became unnecessary.

On it's opening weekend, it was shown on 3,267 screens in the USA and UK alone and made $25,812,412. It has since been released in 38 countries after its release in Feb 2012.

The budget for The Woman in Black was $17,000,000. This was made back in the weekend alone therefore the film was outstandingly successful and has gone on to form a brand as such, bringing in the book, the play and the film as a full movie franchise.






The film was so successful as it allowed those of a younger generation be able to see a horror genre film due to the 12 rating, this would've been a new experience for many children. Along with this they used Daniel Radcliffe a key actor in most young people life's to further persuade young people and there families to watch this film. The marketing and budgeting for this film was also a key element as it allowed The Woman in Black to use repetition in there advertising to draw audiences in.